You’re Unique—But Do Your Ideal Clients Know It?
Do you have a unique value proposition (UVP)? Maybe you’re not even sure what that is?
The online business market is pretty competitive. If you don’t have a way to stand out from the crowd, you’re likely to not find those dream clients you can help.
Enter your UVP. Developing a UVP can help you stand out. And help you find people you’re uniquely qualified to help.
So how exactly do you develop a UVP? Following are some steps you can take to get clear on what makes you unique and helps you develop a compelling offer to address the specific needs of your dream client.
1. Identify your target audience:
· Who are they? Are they male or female? How old are they? Where do they live? What do they like to do?
· What are their values? Wants? Needs? Desires?
· Jot down where they are right now. What are they struggling with? Be descriptive about how they feel about their present situation.
2. Once you understand how they’re struggling in their current situation, you can start working on developing a UVP.
· What product or service could you develop that will address the specific pain your client is experiencing right now?
· What makes you uniquely qualified to provide this solution? Is it your pricing? Customer service? Quality of your offer?
· Focus on the benefits your client will receive working with you. Potential clients are looking for a solution to their current issue.
They don’t care if your program is 6 months and includes incredible bonuses. They care about how your offer will take them from the pain they’re experiencing today to the other side of that pain.
3. Keep it simple and concise: Your UVP should be simple clear and concise.
· Avoid using technical or industry jargon. Speak your client’s language.
· Develop a UVP that’s easy for your target audience to remember and understand.
4. Test it out. Once you've developed your value proposition, test it out with your target audience. Gather their feedback and make changes if necessary. Be sure to revisit it as your business grows and make changes as needed.
Other tips:
Caution: A UVP isn’t the same as a USP. Even though some use them interchangeably. USP is your unique selling proposition. It’s the short one or two sentence description that you put on your website “above the fold” that catches your ideal client’s attention and speaks to them.
Your UVP is a longer description of what makes your services unique.
Think of it as your USP sitting on top of your UVP. You catch your ideal clients attention and then give them more of a description of how you help.
I advise developing your UVP first, and then summarize it into a crisp, short but informative sentence or two that will tell your ideal client what you can do for them and what makes you different.
And finally...
You can’t make someone want what you’re offering. Instead, identify what your customer already wants and craft your offer with this in mind.
Creating a product or service and then going out to find clients and customers who want that solution will waste valuable time and resources and will delay you finding the people you want to work with.
By understanding your target audience and their needs, you can create a product or service that solves their problems or fulfills their desires. This makes it much easier to generate demand for your product or service.
Developing a USP and UVP is essential if you want to stand out to your dream client.
By developing a USP and UVP that are compelling and unique, your dream client will know that you’re the person who can solve their issue.
